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Launch of New Beacon Research Institute for West and East Management

20 February 2019

The Launch of New Beacon Research Institute for West and East Management

 

February 5th marked the start of the Year of the Pig in the Chinese calendar. To coincide with the week-long celebration of this global phenomenon, also known as Spring Festival in China, an ambitious new research institute was unveiled by New Beacon Group at its Stafford Education and Enterprise Park campus.

 

Click here to watch a short video highlighting the day’s events.

 

As part of its vision to create a globally-connected university, the New Beacon Research Institute for West and East Management has been established jointly with the Research Centre for East West Management at Zhejiang University, one of China’s pre-eminent higher education research centres.

 

Professor Richard Li-Hua, President of New Beacon Group toasting the Chinese New Year and the inauguration of New Beacon Research Institute for West and East Management.

 

By promoting cross-cultural, critically-informed research around the major philosophical beliefs, management theories and practices, sustainable business relationships, and the changing dynamics of the global environment, it is intended that this institute will become a world-leading think-tank blending the best of western and Chinese cultures and management approaches.

A memorandum of understanding between New Beacon Group and Zhejiang University was signed at a ceremony held on 8th February attended by Jeremy Lefroy, MP for Stafford, and Councillor Ray Barron, the Worshipful Mayor of Stafford along with other academic scholars from neighbouring universities.

 

The signing of the Memorandum of Understanding by Professors Richard Li-Hua of New Beacon Group and Linghong Kong of Zhejiang University, witnessed by Jeremy Lefroy, MP for Stafford, and Councillor Ray Barron, the Worshipful Mayor of Stafford.

 

 

A Globally-Connected Research Institute

 

In his introductory speech, Professor Richard Li-Hua, President of New Beacon Group, said:

 

“New Beacon Group has a clear vision to create an influencing university through its dedicated teaching, research and innovation at the cutting edge in all targeted fields of pursuit.”

 

“We are privileged to work with Zhejiang University, one of the leading universities in China in setting up the New Beacon Research Institute for West and East Management. This is important for us as we have a firm academic philosophy based on tackling global challenges and opportunities between west and east, and developing future leaders and managers with the necessary knowledge and understanding for today’s innovation-oriented society.”

 

Professor Richard Li-Hua, President of New Beacon Group, hosted the ceremony.

 

Zhejiang University, located in Hangzhou – one of China’s most picturesque cities – prides itself on a culture of innovation and creativity. One of its strengths is its global outlook, whilst simultaneously retaining a distinctively Chinese character, where heritage, tradition and modernity combine to help Zhejiang University play a key role in celebrating the influence of Chinese culture upon management thinking.

 

As an internationally-reputed Professor of Philosophy, Professor Linghong Kong from Zhejiang University will work alongside Dr Lucy Lu, the Provost and Global Academic Director at the London School of Commerce, and New Beacon colleagues to bring together people, ideas and knowledge, funding, research expertise and academic excellence across a wide spectrum of disciplines to share and build common agendas.

 

Vision for a University in Stafford

 

Before unveiling a commemorative plaque to mark the new research institute’s opening, Jeremy Lefroy, MP for Stafford, shared insights from his current role as a Trade Envoy to the Prime Minister, highlighting the vital importance of having a vision for research based around the interchange between eastern and western societies and cultures as a platform to develop “global understanding and global cooperation, specifically in the business context.” He also commented that he has always had the desire that Stafford should have its own university, adding, “it is fantastic to have New Beacon Group with its headquarters right here in Stafford looking to have a global impact. The work you are doing here will be a very important part of global cooperation. I have always had the desire that we should have our own University in Stafford and it will be fantastic to have a University with its headquarters right here in Stafford looking to have a global impact.”

 

 

Professor Linghong Kong, Professor Richard Li-Hua, Jeremy Lefroy, MP for Stafford, and Councillor Ray Barron, the Worshipful Mayor of Stafford at the unveiling of the commemorative plaque: