About Us

In November 2016, New Beacon Group acquired the beautiful, 46-acre Beaconside Campus in Stafford, with the aim to provide a new, open and flexible learning platform with a global outlook. We firmly believe in the transformative value of international education and entrepreneurship in today’s globalised world.

We are currently working alongside our wide range of partners, including local universities and research and development institution, China Medical City, to create an epicentre of innovation and education with an international perspective in mind. We are proud to be revitalising the former university campus and bringing our own perspective to the rich history of Higher Education in Stafford.

Professor Richard Li-HuaPresident of New Beacon Group, United Kingdom.


Professor Richard Li-Hua, PhD, took office in November, 2018 as the founding President of New Beacon. His vision is to establish New Beacon as a global university of the future. The institution is situated on 50 acres of a well-established garden-like campus in Stafford, United Kingdom.

The founding President of this future global university has an overall leadership role for creating the University with strategic and operational responsibility for the operations of the campus and Provost responsibilities, reporting to the Chairman of Governing Board of the University. The President of The University is a member of the Governing Council, who leads and takes overall responsibility for the management of the institution. The President promotes and maintains a culture of outstanding quality in all the activities of the University and is formally responsible to the Board in doing so. The Board, in setting the values and strategic direction of the University, is charged with overseeing the effective delivery of the University’s goals. The President will lead the Senior Executive Team in delivering these objectives through the day to day strategic and operational management of the University.

The President is the principal ambassador for the University in a range of local, regional, national, international and global fora, and is the principal accounting officer. The President leads the development of institutional regulation, policy and strategy, identification and planning, designing of new developments and sets the institutional ethos.

Professor Richard Li-Hua, PhD, a renowned strategy scholar and the Founder of China Embracing Innovation theory. He is well-known for his research on China’s innovation and innovation strategy. He has well-established leadership experiences in both public and private sectors of the global higher education in the UK, US and China. Furthermore, he was Chairman and Chief Executive of Henan Yuxin International Economic & Technical Cooperation Corporation before 1997 in China. He has been mainly living and working in the UK in the last 20 years. He is currently Honorary President of SIAS International University, a Sino-American university and served as President & Vice Chancellor of SIAS International University, China (2014-2017). As SIAS President, he served as Chief Executive of the University with 15 academic schools, 28,000 students and over 3,000 staff with strategic and operational responsibility for the operations of the campus and Provost responsibilities for academics and report to the Board and Chairman of the Board.

In short, he has successfully managed the transitions and integrations at SIAS International University:

  • The transition from a development stage to a more mature institution which is capable of achieving its long-term goals and sustainability.
  • The transition from a local university to an international university.
    The transition from a teaching-focused to a research-informed university.
  • The transition from a monotonic income mode to a multiple revenue stream.
  • The transition from local recruitment to national, international recruitment and global engagement.
  • The integration and development of Western and Eastern management practice, theories, philosophies and culture through the Embracing Innovation theory that he has established.


He is also the Chairman of China Association for Management of Technology (CAMOT) founded in 2006 at Tsinghua University and Chairman of Camot Academy Cambridge, UK. He is Distinguished Visiting Professor of Strategic Management & Leadership, Penn State University, USA, Henley Business School, Reading University, UK and Beijing Normal University, Zhuhai, China. He was Visiting Scholar at Judge Business School, Cambridge University, UK and is Strategic Advisor at Research Center of Technology Innovation, Tsinghua University, China.